Euro Center Trade

ECT represents several major yet independent brands for the Czech and Slovak markets. As required and depending on budgets, we can cover all aspects related to an international brand?s presence on the domestic market, from building brand awareness using superior marketing programs, through to securing a stable position in off and ontrade distribution channels and to day-to-day operations concerning logistics and customer communication.

ECT has personal and long term relations with major international retail chains. Permanent positions with key players on the market, complemented by one-off supply deals has resulted in a proven ability to gain national retail penetration for ECT represented brands.

Actively participating in strong FMCG growth in the Czech and Slovak markets, ECT has strategically invested in developing its own chain of premium branded retail outlets in the ?Fine Food & Spirits? segment. With a pilot store successfully opened in Prague in April 2008, ECT is targeting the most premium shopping centers and high streets to extend its own retail activities nationally in both the Czech Republic and Slovakia.

Having recognized the importance of the new era of sales channels, ECT developed and launched one of the first beverage B2C and B2B e-commerce platforms in the Czech Republic in late 2005. After 4 years of operation, www.drinks24.com/.cz has become a major domestic e-commerce player and expanded to Slovakia in late 2007.